Miche Australia operated a commission-based consultant sales model, with quarterly “Style” catalogues serving as the primary revenue-driving tool distributed directly to consumers through Creata Direct consultants. The existing catalogue aesthetic required localisation and modernisation while operating within a tightly constrained budget.

Refresh and elevate the visual direction of the catalogue to create a clean, aspirational and commercially effective sales tool, while maintaining cost efficiency and ensuring consistency across recurring quarterly editions. Extend assets into digital channels to support online sales.

I established and led the refreshed visual direction for the quarterly catalogue programme, designing full editorial layout systems for each edition. I directed and executed product photography tailored specifically for post-production compositing, performing advanced image retouching and integrating products seamlessly into royalty-free lifestyle imagery to elevate perceived production value within budget constraints. I delivered finished print-ready production files and translated key catalogue assets into digital outputs to support online sales and cross-channel consistency.

The catalogue evolved into a polished, aspirational sales tool that supported consultant confidence and drove direct-to-consumer revenue each quarter. The scalable visual system enabled efficient repeat production cycles while maintaining brand consistency and elevated perceived production value within budget constraints.