Eveready partnered with Disney/Pixar to leverage the Toy Story 3 release through a 6-week national promotion aimed at exceeding 1.5 million pack sales, driving strong consumer participation, and strengthening retail visibility. The campaign strategically aligned Eveready with family entertainment — positioning Eveready + Toys = Fun — while Creata managed both promotional mechanics and prize pool strategy.

Develop and deliver a $250K national consumer promotion built around compelling “Money Can’t Buy” prize experiences, designed to maximise entry volume and execute seamlessly across retail and digital channels within strict Disney/Pixar licensor governance.

Grounded in a tiered prize strategy pairing a high-value Walt Disney World family trip with accessible daily rewards, the team developed the “Win a World of Family Fun” competition under the umbrella theme “Bringing Toys to Life.” Execution spanned a fully integrated promotional ecosystem including national POS rollout, trade presenters, web and SMS entry mechanics, EDM communications, retail digital screens, and live shopping centre activations.

The promotion exceeded its 10,000-entry target, achieving 12,768 entries within six weeks and generating strong retail engagement and sustained digital traffic. Its commercial success led Eveready to repeat the programme for three consecutive years.