COLUMBUS EARLY LEARNING CENTRE INAUGURAL LAUNCH

BRANDING AND VIS-ID
 

Logo and Branding
Illustration and Iconography

Keyart Development

Corporate Stationery
(Including Word based Template)
Tshirts
Advertising Print Materials (Posters and Ads)

Website
Site Signage
Brand Guide

Columbus Early Learning Centre (Columbus ELC) is a privately owned, state-of-the-art boutique child care centre offering long daycare and BASC services. They differentiated themselves via their focus on tailored learning for each child and other unique offerings to parents which no other centre had. They were brand new and trying to penetrate a very competitive market in a highly saturated location and required a total design service. This included logo, corporate ID and branding development, as well as background research, market analysis and vision planning. The challenge here was to communicate the adventurous and academic spirit of the explorer Columbus (despite his bad reputation!) via a clean and polished style starting with a pictorial based logo. This was a truly enjoyable and collaborative effort tackled with the Centre Director, as we strove together to really decipher the mission, values and vision of what Columbus ELC represented.

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Download VISION DOC/LOGO BRIEF

Download WEB COPY

INVOLVEMENT

Total Design Service

Competitive Look and Market Research

Market Entry Strategy and Planning

Vision Plan Document

Concept Development

Copywriting (Web and Print)

Design and Layout

Print Production Files

Client Management