To retain existing loyalty club members and acquire new ones, the Constellations Hotels Group Escape Club launched a loyalty club campaign that required a fresh new presence throughout all it's affiliated hotels on a nationwide basis. The challenge here was that the minimal budget and reticence to use lifestyle and/or model photography was restrictive to both concept and design. The solution: use an eye catching typographical treatment with bold statements reflecting the love and popularity of the club and benefits of rewards that consumers could not resist.