Constellations Hotels Group needed to retain existing Escape Club members while driving new sign-ups nationwide, with a refreshed in-hotel campaign presence.

Develop a high-impact campaign within a minimal budget and without the use of lifestyle or model photography.

Led concept development and design, creating a bold typographic campaign built around strong, benefit-led messaging to replace traditional imagery. Rolled out cohesive collateral across all affiliated hotels and prepared print-ready production files.

Delivered a cost-effective, visually striking campaign that elevated brand presence nationally while reinforcing loyalty benefits and driving engagement.