coca-cola fifa world cup

trophy tour sponsorship merchandise

Recyclable Soccer Ball
Supporter Tshirts
Customisable Tshirt
Supporter Caps
Bags
Vuvuzela
Blow Horns
Keychains
Digital Activation

As the Official Premium Partner for the Coca-Cola FIFA World Cup Trophy Tour, Creata was tasked with incorporating recycled PET products into its catalogue items in support of Coca-Cola’s green initiative. Working with the innovation team to the brief to “make the largest sporting event in the world more green”, we created a proprietary process by which the PET flake is woven into the products, each item containing the equivalent of one to four Coke bottles. The products were sold in 70+ countries making this the biggest global sponsorship activation in Coke’s history at the time.