By far this has been my absolute favourite presentation to work on to date!

One of Creata's own IP, the 'SneakerHeadz' Concept deck was to communicate a street smart, urban, grungy feel and reflect the style of the genre this new collectible was based on. Having complete control of this deck from conception of contents, to creative direction, structure and flow, I was determined that the look and feel echo the unshakeable, idgaf attitude of the target consumer. The logo and deck are based on a street art look, heavily inspired by the graffiti movement and the artist, Banksy.